Brilliant Selling, first published in 2009, is now in its second edition with over 100 5* reviews on Amazon. It has sold over 70,000 copies worldwide and is translated into 12 languages. The book is targeted at all sales people whether you are part of a large corporate sales team or are selling in an SME environment. Importantly, it is also designed for the owner/manager community where a technical expert might need to be able to create a need for their product or service and sell effectively. The book is based on research into highly effective sales people and provides a practical ‘how to’ guide for the entire sales cycle and is packed full of practical tips and approaches to maximise your sales effectiveness.